7 Costly mistakes Business owners make with AI

Ever watch someone try to use a power tool without reading the manual?

That's what most businesses look like with AI right now. Jumping between tools, throwing prompts around, feeling like tech geniuses.

But here's the reality check:

Their AI-generated content reads like a robot doing a bad impression of a human. Their customer emails sound like they were written by someone who's never actually talked to a customer. And their teams? They're spending more time fixing AI outputs than if they'd just done the work themselves.

Here are the 7 most expensive mistakes I'm seeing businesses make with AI right now:

1. The "magic wand" syndrome: Just because AI can write anything doesn't mean it should write everything. One company's AI wrote an email that had their customers panicking, thinking they were shutting down. Yikes.

2. The "throw spaghetti" approach: Giving vague prompts and hoping something sticks. I watched one team spend 3 hours "experimenting" with prompts for something that should've taken 15 minutes.

3. The "it must be right" trap: Not checking AI outputs for facts. One business nearly sent out a newsletter announcing features they didn't even have because no one bothered to check the AI's work.

4. Tool hoarding (this one's expensive): The average business is burning $1,000+ monthly on AI subscriptions they barely use. I recently saw a company paying for 12 different AI tools that all did basically the same thing. More isn't better - it's just more expensive.

5. The "mind reader" fallacy: Expecting AI to magically understand their brand voice. It's like hiring a writer and never telling them anything about your company's values or how you talk to customers.

6. The empathy bypass: Using AI for sensitive customer issues where you need a human touch. Some conversations just shouldn't be automated, no matter how tempting.

7. The "set it and forget it" dream: Thinking AI can run on autopilot without guidance. It's a tool, not an employee who can learn and adapt on their own.

These aren't just random mistakes. They're silently bleeding businesses dry.

While some companies are throwing money at unused AI subscriptions and endless revisions, their competitors who've figured this out are scaling faster and spending way less.

The difference? It's not about finding the "perfect AI tool" - it's about having the right system behind it.

If you're seeing any of these mistakes in your business, you'll want to join the waitlist for the Future Proof DNA System. When we launch, waitlist members get exclusive 24-hour access to special pricing and bonuses. Access here

Talk soon,

Phil

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