- Future Proof Businesses
- Posts
- We only use 10% of our hearts... and AI
We only use 10% of our hearts... and AI

Rewatching Wedding Crashers the other night.
You know the scene.
Owen Wilson’s says
"We only use 10% of our brains… I think we only use 10% of our hearts."
Made me think about AI.
Because most people?
They’re only using a fraction of what AI can actually do.
They open ChatGPT, type in a request, and get a “meh” response. Then they assume that’s all it’s good for.
So they keep doing things the old way. Sticking to what’s familiar.
Because hey—at least they know it works, right?
But what if they’re making things harder than they need to be?
What if AI could take real work off their plate—without sounding robotic, making mistakes, or needing constant hand-holding?
That’s what happens when you go beyond just “using” AI and actually train it to understand how you think, write, and make decisions.
It stops being a novelty and starts becoming an extension of you.
And suddenly, instead of using 10%, you’re using all of it.
That’s when the real leverage kicks in.
And once you see what’s possible, you’ll never go back.

If you’re ready to get AI working at full capacity for your business, hop on the waitlist for the Future Proof DNA System.
The first 25 people get a free consultation on how to integrate AI into their business.
Talk soon,
Phil