Why AI is like hiring a Clueless Employee

You know that feeling when you hire someone new, and you're sure it's going to work out perfectly this time?

That's where I was last year. Found this guy for our marketing team. Seemed perfect. I gave him everything—our best systems, detailed training, and the exact templates I used to build the business.

Months went by.

Nothing happened.

Not just "not enough" results—literally nothing. No sales. No momentum. Radio silence.

Then, one morning, he quit. And honestly? I think he felt bad collecting a paycheck because, deep down, he knew he wasn't creating any value.

But here's what really got me:

When I looked at his work afterward, I realized it wasn't just the big stuff he was missing. It was the little things. The details. The basic foundations that should have been second nature.

And that's when something clicked:

This is exactly what's happening with AI right now.

Companies are "hiring" AI like I hired that employee. They throw it into the deep end, give it vague direction, and hope for the best.

The cost? It's staggering.

Marketing messages that push customers away instead of pulling them in. Content that damages your brand rather than building it. Hours spent fixing AI outputs that should have taken minutes to create.

And the worst part? While you struggle with mediocre AI results, your competitors have figured this out: scaling faster, reaching more customers, and creating deeper connections—at a fraction of the cost.

The problem isn't with AI's capabilities. AI already has the technical skills, unlike a new hire who needs to learn everything from scratch.

But without the proper foundation, it's just another expense that doesn't deliver value.

If you're struggling to make AI deliver real value for your business, I just put the finishing touches on the Future Proof DNA System. We're doing a limited pre-sale launch right now before the official release.

Join the waitlist

Talk soon,

Phil

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