Why does your AI content feel so... human?

Author

Phil Perez
March 01, 2025

Got an interesting message from a customer yesterday that stopped me in my tracks.

"Phil, I need to ask you something... how did you manage to write exactly like me? It's almost scary. You're saying things I want to say but can never quite figure out how to express."

Here's the thing – I didn't write it.

AI did.

But before I explain how that works, let me share something I've never really talked about:

For years, I worked as a ghost writer for some pretty successful entrepreneurs. You know those business "thought leaders" with brilliant newsletters and viral LinkedIn posts? Yeah, a lot of them had someone like me behind the scenes.

And there was one thing that separated the good clients from the great ones:

The great ones didn't just give me topics to write about. They gave me access to their mind.

They'd share stories about why they started their business. Random thoughts they had in the shower. Rants about industry problems that drove them crazy. Even the jokes they told at conferences.

These weren't just random details. They were pieces of their business DNA.

And that's exactly what makes AI content feel human – or not.

See, most people treat AI like a magic writing machine. They throw some keywords at it and hope for the best.

But AI is a lot like a ghost writer. It doesn't need to learn how to write. It needs to learn how you think.

Your stories. Your opinions. Your weird analogies that somehow make perfect sense. The way you explain complex ideas to friends at a bar.

All those little pieces that make you... you.

I spent years perfecting this process with human writers. Then months adapting it for AI. Testing different approaches. Building systems to transfer someone's business DNA into AI's thinking process.

The results? Well, you saw what my customer said.

If you're curious about how this works, I just put the finishing touches on the Future Proof DNA System. We're doing a limited pre-sale launch right now (at a pretty significant discount) before the official release. Grab it here.

Talk soon,

Phil Perez