Why I stopped chasing every new AI tool

(and maybe you should too)

Author

Phil Perez
February 23, 2025

I spend way too much time in AI circles.

Every morning, my feeds are flooded with new launches. New features. New "game-changing" tools that promise to revolutionize everything.

And I get it. I really do.

When you're passionate about this stuff (like I am), it's exciting. Each new tool feels like it might be the one that changes everything. The secret weapon that gives you an edge.

But here's something I noticed after testing literally hundreds of AI tools:

Once you understand how they work, the magic fades pretty quickly.

It's like when you learn how a magician does their favorite trick. Suddenly, what looked like impossible sorcery becomes... obvious. Almost laughably simple.

That's exactly what's happening with AI right now.

Companies are throwing money at every shiny new tool because they think each one has some special sauce, some unique magic that the others don't.

But when you peek behind the curtain? Most of them are doing the exact same things, just with different interfaces slapped on top. (One company I worked with was paying for 5 different AI writing tools that all used the same underlying tech.)

It's not that these tools are bad. Many of them are quite good at what they do.

The problem? People are spending so much time jumping between tools, they never stop to understand how any of them actually work.

They're chasing magic when what they really need is mastery.

I've watched businesses burn thousands on this endless chase. Testing tool after tool, hoping the next one will finally be "the one."

But here's what I've learned: The tools aren't the magic. The magic is in knowing how to make them work for you.

That's precisely why I created the Future Proof DNA System. If you're tired of the endless chase and ready to master what works, I'm doing a limited pre-launch at a special discount before the official release.

For now, take a look at how many AI tools you've signed up for in the last month. The number might surprise you.

Talk soon,

Phil